albert is an environmental organisation aiming to encourage the TV and film production industry to reduce waste and its carbon footprint. Additionally, albert offers guidance on how to promote and discuss environmental issues in editorial content through an initiative called ‘Planet Placement’. albert began as a project at the BBC, in 2011 but was adopted by BAFTA early on.
Initially, albert offered the industry a bespoke carbon calculator to measure the impact of its productions. The calculator allows a production to calculate its predicted carbon footprint from pre- to post-production. Productions can then go through the certification process, where they implement sustainable production techniques to reduce carbon emissions where possible, and offsets where it is not. Productions that successfully complete certification are awarded a 1, 2 or 3 star certificate and given use of the albert Sustainable Production logo on their credits.
Currently, all BBC, ITV, Channel 4, UKTV, Sky and Netflix productions in the UK are required to register their carbon footprint using the albert carbon calculator.
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